has been working as a graphic designer for six years in Lebanon and the Netherlands, and as a type designer for two years in the UK. She holds a BA in visual communication from Créapole, Paris, and a Masters in Typeface Design from the University of Reading. She’s interested in typefaces from a cultural point of view and the feelings they convey to people who can read them and to those who can’t. Her goal is to bring more awareness to graphic and type designers in the Middle East about the added value of good typography in visual communication.
Azza Alameddine’s talk was centred round creating relationships between Latin and Arabic typefaces without compromising in the characteristics of the Arabic.